We believe in partnership.
Our focus on the “so what” means we provide our clients with pragmatic solutions and ways forward.
Case Study: Pragmatism
Shepherding the development of an alternative lending product for Small Business Owners.
Together we’ve formed a lasting research partnership with American Express by becoming an information trust — flexing years worth of experience and learnings for each new challenge.
One of our major endeavors together has been the years-long development of a new alternative lending product: Working Capital Terms for OPEN card members. We’ve been flying co-pilot the entirety of this product’s lifecycle, providing insights at each step and serving as a knowledge link between teams. This project has allowed us to open up our toolbox and go to town with what we’re capable of. The methods we’ve used:
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Beta testing
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Target audience exploration
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User experience testing
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Communications & positioning optimization
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Cocktail insights
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Vision workshops
Our focus on the “so what” means we provide our clients with pragmatic solutions and ways forward.
